CSR in Times of Crisis: We Told You So

The Economist weighs in on the debate about the future of CSR in times of recession.

Money quote: 

There is one other important reason for thinking that companies will maintain their commitments to sustainability through the downturn and beyond: the need to restore confidence in business. The financial crisis was triggered by a bout of corporate social irresponsibility on a massive scale that has tarnished the reputations of even the bluest of blue-chip companies. Now corporate leaders have a chance to show that they are not just motivated by short-termism after all.

This is a point the Global Compact has been making for quite some time. If there has ever been a time to recognize the strategic relevance of CSR, that time is now.

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