The Yale Project on Climate Change and George Mason University’s Center for Climate Change Communication have released Global Warming’s Six Americas: An Audience Segmentation Analysis, the results of a comprehensive survey of climate change perceptions in the US. Key findings:
The Alarmed (18%) are fully convinced of the reality and seriousness of climate change and are already taking individual, consumer, and political action to address it. The Concerned (33%) – the largest of the six Americas – are also convinced that global warming is happening and a serious problem, but have not yet engaged the issue personally. Three other Americas – the Cautious (19%), the Disengaged (12%) and the Doubtful (11%) – represent different stages of understanding and acceptance of the problem, and none are actively involved. The final America – the Dismissive (7%) – are very sure it is not happening and are actively involved as opponents of a national effort to reduce greenhouse gas emissions.
It would be interesting to see what these figures – applying the same methodology – look like for other countries, including emerging and developing economies.